3 August 2012

The launch of MOONIE!

After months & months of keeping this under wraps, today is the official launch of my new handmade product, Moonie! A few weeks ago I mentioned in a post that I was going to launch my own skincare product, so this is it! Probably not what you were expecting? A Moonie is a natural, un-bleached face cloth made from muslin. It's designed to revolutionise the way women look after the skin. I wanted to make people aware of the benefits using a Moonie has on the environment and of course, their skin. Using a Moonie is a great alternative to a half-hearted swipe of a face wipe and it has so many different uses. I've included some tips below on ways to use a Moonie.Those were just a few ways you could use your Moonie. They can be used as an everyday essential or a weekly treat. 

I just asked on twitter if you had any questions about Moonie, as promised here are my answers!
I decided to invent a Moonie as I wanted to make face cloths cool again. Nowadays, using a face wipe is really popular way to cleanse skin but the truth is it won't look after your skin as good as a Moonie will. I've also noticed recently a change in the sort of make up we buy and how we wear it. Sheer, light coverage foundations and BB creams have taken the market by storm. Some people have ditched foundation completely! I want you to be able to feel confident wearing a lighter base and I believe that all starts with a good skincare routine. Great skin doesn't have to be complicated, that's my inspiration behind Moonie.
Moonie is suitable for ALL skin types, they don't contain any nasty chemicals so wont irritate your skin. However if you have extremely sensitive skin I would recommend using a Moonie just 1-2 a week.
I was in my kitchen, looking for something to eat, as you do! The radio was on in the background and they were discussing how flannels aren't popular any more and how young people in particular never use them. I had a think about it & completely agreed with everything they were saying. I don't use a flannel & none of my friends do either. I kind of associate them with old people! I wanted to make flannels cool again so started brain storming different ideas, experimenting with designs, shapes, materials,names etc. After coming up with the final design I had to work out how to make it, this was the hardest part! I saved up some money & bought an overlocker sewing machine so I could hand make my Moonies. Once I figured out how to produce them I went about sourcing packaging, materials, labels and coming up with the brand name 'Moonie'. It took me a while to come up with my final design. Setting up a business is a lot harder then I ever imagined, but SO exciting! 
Moonie is currently only available to purchase in the UK. However I do have plans to ship international in the future! 
I really wanted to have a 'face' for the brand. So like Rimmel have Kate Moss and L'oreal have Cheryl Cole, I needed my own person! I didn't want it to be myself so I decided to make Neil. He's so cute & I think fit's in nicely with Moonie! 
Neil believes great skin shouldn't be complicated so he is a great ambassador for the product. He has his own twitter account so you can follow what he gets up too- @neilmoonie Or you can even add him as a friend on facebook
I hand make every single Moonie with care and the highest quality materials sourced in the UK. Moonies come in packs of three so you can alternate easily between washes. A pack of 3 Moonies retails for £5.99, that's just £1.99 per Moonie! Currently as a special offer, postage is completely FREE to UK residents! Be quick as this offer wont last forever & i have limited stock!
Kia & Neil x

So what do you think?!
Moonie All Design Rights Reserved Kia Simpson 2012

22 comments:

  1. amazing well done x love them may buy one

    districtdolls.blogspot.com

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  2. I know I've said this loads of times before, but I'm so excited for you! Can't wait to order! :D

    xx

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  3. About to go and buy one! :)
    They look great! :)

    http://gigglesandmakeup.blogspot.co.uk/

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  4. Well done! That is such a big achievement, I feel so thrilled for you! x

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  5. What an excellent idea. You should do mini ones to use instead of disposable cotton pads. So much better for the environment and cheaper to re-use than buy a new pack everytime!
    x
    http://www.daniellesdiscerningeye.blogspot.co.uk

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    1. Good idea, you could always use a big Moonie in the same way you'd use a cotton pad! x

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  6. This is great! And a big well done to you!

    http://sophietalksbeauty.blogspot.co.uk/

    xx

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  7. How is it different from say, liz earle muslin cloths? x

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    1. Hello, Moonies are made from un-bleached muslin whereas the Liz Earle ones are pure white and I feel they stain too easily and get dirty quickly. Using un-bleached muslin helps to keep Moonies looking cleaner for longer.Also I have a younger target audience to them. And of course, the shape is different! x

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  8. Going to order some of these, they look fab! Congrats Kia, I can see lots of people being interested in them! x

    http://wewereraisedbywolves.blogspot.co.uk/

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  9. I'm really looking forward to receiving my order - they look fab! x

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  10. These sound brilliant, just found your blog through Helen at Beautifully Superfluous, am now a dedicated follower and will be placing an order very soon.
    Claire x
    http://prettywithapunch.blogspot.co.uk

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    1. Hello Claire, welcome! Going to check out your blog :) x

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  11. So cute! Thanks for answering my question :) you must be so thrilled with the final product. Dragons Den eat you heart out! x

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  12. What a great achievement!! Well done with the launch and good luck!! xo

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  13. Awww I wish you would ship to Canada!

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  14. Ive just ordered mine cannot wait to try them out! If you could just reply on my blog/twitter how long they last? As I've only ever had disposable ones. Thanks. Great idea well done with your launch:)

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  15. When you answered the question about where you got the idea from snd said you were in your kitchen looking for something to eat I half expected you to say 'and then I opened the cupboard and saw some fajita wraps and that's how I got the idea' LOL
    Love the idea of moonies! I much prefer a cloth to wash my face than a face wipe - just doesn't get it clean, will definitely be buying some :-) xxx

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    1. haha that made me LOL! Now every time i make a moonie i'm going to get a craving for fajita wraps! xxx

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  17. Woooooooooooooooooooooooooooooooooooow cant wait to buy some!!! sooooooooooooooo going on my christmas list lol!!!!

    www.cosmeticjournal.blogspot.com

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