22 November 2011

Big Beauty Debate: Sexualisation of women in the media

Why do adverts with women in them have to be sexy? Why can't they be clever or funny? Adverts are everywhere these days; at bus stops, on TV, in magazines and even on blogs. Flicking through some recent magazine issues, naming no names, Cosmo might not like that! I found some advert's to support my debate...

Marc Jacob's Advert has been banned in the UK because of the length of Dakota's dress, the perfume bottle positioning and how child like she looks.
 A topless Natalie Portman for Dior


Nivea body moisturiser ad

Batiste ' I'm at it three times a week'....

Maybe I'm just over looking things. But I do worry these advert's influence young girls. When I pick up my 12 year old sister from school some of her class mates look so much older then they really are! 


My friend Alice, who might not be too happy that i'm sharing this - sorry Alice! But she wrote a really interesting post on the Sexualisation of women in Media here. Definitely worth a read! 


Is it okay to show a bit of boob in order to sell a product?

19 comments:

  1. I think it depends on the context of the product, but over-sexualisation of women and young girls is just too far! We're losing our innocence too early due to provocative images. x

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  2. I agree, some of these Ads have gone too far but i have to admit i really didnt see anything wrong with the Dakota/Marc Jacobs one, i understand why its been banned but i dont think thats how it was suppose to look at all, i think its a really pretty photo!

    http://zozeze.blogspot.com/
    xo

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  3. good post! :D haha I don't mind Ki :) xxxx

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  4. A great article as always! Very interesting and good food for thought x

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  5. Bit of boob doesn't bother me. Bit of nipple might!

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  6. Interesting issue you have raised here and I agree with you but my other problem with these images is where are all the normal women? Don't get me started on that Nivea women! I want to see larger models.

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  7. I support you totally on this!
    BIG BEAUTY PROB!

    Vicky
    XxX

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  8. Thought this was really cool! Haha your sis is the same age as me!
    x :)

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  9. As i said in your ask me anything post i want to be a model partly the reason is all these other models are like size zero and show of their "amazing" bodies but no-one is like that! and us girls end up trying to be something that doesn't exsist! I want to show people a real person or even a plump model! (i'm not over-weight just so you know!)so you GO GIRL!

    Vicky
    XxX

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  10. I think there's a fine line between something being seen as empowering and sexy and something which is just too explicit and exploitative. Personally, I prefer ads that are creative and fun and not trying to sell me a product in the same way a vibrator would be sold! x

    http://wewereraisedbywolves.blogspot.com/

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  11. I agree with the comment about about there being a fine line between what is empowering and what's exploitative. As for the whole notion like mentioned in one of the comments above for seeing 'normal' women and 'real' women, there are plently women in the world who are slim and they're just as 'normal' and 'real' as you and me. I have no problem with wanting to put larger models in the media, but I'm not a fan of putting so much emphasis on calling these larger women 'normal'. Does anybody stop to think about the complexes it may girls who are naturally skinny? I myself am a pear-shape and, with B-cup boobs, seeing so many campaigns in magazines of women with buxom hour-glass figures who are 'real women' makes me feel inadequate and not like a 'real woman'.

    Sorry for that little rant, but your post is very thought provoking! Lovely blog, sweetie :) xo

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  12. I didn't know the marc jacobs advert had been banned?! Was this recent? xx

    http://theglossguide.blogspot.com

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  13. @Stephybabes yes it was quite recent i think as it is on my Decmeber Cosmo mag! x

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  14. @Sarah really interesting point made, i'd never thought about things that way xx

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  15. I don't really agree with the whole motion of using sex to sell a product. I'm not offended by boobs or whatever else advertisers want to show in their ads but it does make me feel uncomfortable when especially young people may be influenced by this and feel that they need to fit this stereotype to be accepted by men or by society.

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  16. I agree with you that it demeans a women to be in ad like a piece of meat and that she has to have very little clothing at times to advertise and also most pics are photo shopped . It really confuses women in a way that they want to start being thin and looking like these artificial fantasy images that the media puts out for us . I have started buying fashion mags a lot less becauseit doesn't benefit nor inspire me but every once in a while I do enjoy browsing the photos . Most of the fashion photos are not good to look at meaning there is something that is just not right in a way . Women don't need to be photo shopped and looking young and being thin is the right concept the media should be portraying . But it is up to us whether we want to look or be these images or be comfortable in our own skin and be naturally beautiful .

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    Replies
    1. very good point, always upsets me when i see unhealthy thin models in mags x

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  17. its horrible, pressure is put on young girls and teenagers to be skinny and not healthy, the way we should be. celebrities just do it for publicly and as some talk them as role models, want to be like that. i think thats proberly what aneroxic people do to make themself skinny.

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    Replies
    1. completely agree with you rose, too much pressure on teens to look a certain way! x

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